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The book was featured on The New York Times Bestseller List for two months after its release in September 2005, reaching prominence again in 2007 during the broadcast of the VH1 television series The Pickup Artist, which was hosted by Mystery, Strauss's mentor in the book.
In its original published hardcover format, the book was covered in black leather and bookmarked with red satin, similar to some printings of the Bible.
Intrigued by the subculture, he starts participating in the online discussion groups, mainly out of frustration with his own romantic life.
As he becomes more and more involved in the romantic community, Strauss attends a bootcamp conducted by a man identified only as "Mystery".
Meanwhile, I contracted syphilis just thinking about it.