Naturally, in online interactions, these particular nonverbal cues are not present, so other strategies are developed.
On the Internet, factors such as word choice, frequency of communication, emoticons, etc., provide clues to the nature of a relationship and help people to develop friendships.
Walther claims that CMC users can adapt to this restricted medium and use it effectively to develop close relationships.
Joseph Walther, a communication and media theorist, understood that to describe the new nature of online communication required a new theory.
Sociologists agree that the advent of the Internet has allowed people to be in contact with others whom they would not likely have met under other circumstances due to geographical distance or perceived "out-group" status.